Introducing the new L'Oreal Paris Rouge Signature Matte Liquid Lipstick Liquid Lip Ink—a stunning collection of 12 ultra-matte lip inks that effortlessly blend bold color with a weightless finish, delivering the ultimate sensation of bare lips. Bid farewell to compromises, as long-lasting no longer means a thick, heavy, or uncomfortable matte look. Our unique oil-in-water formula allows your lips to breathe, leaving a memorable mark without the burden of a heavy feel—ensuring all-day comfort. Each swipe leaves behind an instant burst of pure color with a soft-matte finish. From trendy dusty greige to deep plum and pillar box red, our range of 12 on-trend shades lets every woman sign her look with her statement color. With L'Oreal Paris Rouge Signature Matte Liquid Lipstick, we believe less is more. Less texture, more color. Less excess, more impact. For the smoothest finish, exfoliate your lips before application. Use the precise applicator to outline your cupid's bow, then fill your lips with color, starting from the center and blending outward. Experience the perfect balance of boldness and comfort—because your lips deserve it. Say goodbye to compromises and hello to all-day comfort. Less texture, more color. Less excess, more impact. Elevate your lip game – your lips deserve it. Discover your signature shade today!