Mild cleansers. Real aloe juice. Paraben free and phthalate free. Plum products are PETA-certified vegan and cruelty-free. No parabens, phthalates, SLS and no harmful ingredients. We love nature's goodness and give away 1% of every sale to environmental causes. All Plum packaging is 100% recyclable. Once you’ve used up all the goodness in your Plum bottles, send your empties to us and we’ll recycle them! Just reach out to us on our customer care contact number or email id and share your complete address and contact number to request a pick-up.