Cadiveu Professional Brasil Cacau Primer is a revolutionary pump formula with a host of benefits for your hair. It actively protects the hair from heat damage and keeps it healthy, silky and frizz-free with just a few pumps and massaging. The hair primer offers daily protection by closing hair cuticles so that heat styling is more effective and lasts longer. Infused with supremely nourishing ingredients, it works as a buffer between heat and your hair to drastically reduce damage from hot styling tools. Rich in keratin, it restores radiance and silkiness in hair strands, panthenol which provides hydration and cacao butter which is an antioxidant and revitalizes the hair, protects it from environmental damage and provides intense radiance. The primer also creates a protective shield around hair for protection against environmental exposures such as UV rays.