With a great beard comes great responsibility. That of taking real good care of it. Which is why this Beard Cream enriched with Shea Butter & Argan Oil provides the nourishment your beard needs to be extra soft, smooth & frizz free making it very touchable. This rich Shea Butter Beard Crème will nourish your beard to make it soft & smelling awesome for an unbeatable look-good-feel-great experience.