Since 1953, Playboy has been an aspirational lifestyle brand that embodies playfulness, success and metropolitan sex appeal. Playboy has encapsulated its iconic lifestyle into a range of modern, youthful and trendy fragrances and bodycare products for him and for her. Playboy fragrances for him displays a confident yet irreverent seduction style, and the Playboy girl's attitude is empowered by a sexy and playful collection. The game of seduction is on, for him and her. Press to Play! There's no mistaking it, you are the queen of the game. You set your own rules. You walk in the room the way you live life: head high, a smile on your lips and ready for anything.