Ammonia-free, odourless permanent hair colour for a unique hair colouring experience. Hair is respected, and scalp is treated gently.* Experience natural reflects, sublime shine and a perfect coverage. *96% of women are convinced by INOA AMMONIA FREE COVERING Coverage of up to 100% white hair. DURABILITY Permanent colour. Long-lasting, durable permanent colour. LIGHTENING Up to 3 levels For vibrant shiny colours. DEVELOPMENT TIME 35 min Depending on the service provided by your professional hairdresser Total service time may vary.