L'Oréal Professionnel Inoa Fundamental Permanent Hair Dye 2 60g offers an ammonia-free permanent coloring solution. This hair dye not only grants excellent performance but also provides a pleasant experience for the clients thanks to the odorless application. Moreover, it ensures optimal scalp comfort and respects the hair condition by helping to maintain its natural level of lipid and essential amino acids. The wide range of shades allows for infinite color power with a luscious shine. This hair dye lightens the hair up to three levels and grants 100% white hair coverage. Additionally, the color will last up to six weeks. In the meantime, the hair will be nourished and hydrated while feeling softer than before coloring. It is also important to mention that this hair dye has a rapid self-emulsifying mixture and a skincare-like texture. This will greatly improve the application. Furthermore, the Oil Delivery System technology helps to stabilize the aqueous and oily phases for a faster and simpler application. Lastly, this dye shows true and predictable shades that will be even from roots to ends. Part of Inoa Fundamentals range, this color looks incredibly real and resembles of naturally occurring hair color.