FINALLY, a liquid lipstick that's not just super matte, super long-stay, and transfer-proof, but also super COMFORTABLE! Sounds like a dream, right! Remember that uncomfortable feeling your regular liquid lipsticks give you? Well, we've brought that discomfort to an end with 12 fabulous shades of Comfy Matte Lip Color. Made with our ground-breaking formula Comfy Matte keeps your lips comfortable and hydrated for 10 hours. The super nourishing formula has almond oil and vitamin E, and has 0% alcohol, hence 0% dryness! Congratulations, you finally have love in the form of a liquid lipstick.