Stimulating top notes of bergamot, tangy grapefruit zest and cooling cardamom. Spicy, nutmeg, star anise and violet form the scent heart. A vigorous fusion of sandalwood, patchouli and amber in the ultra masculine dry-down. Beckham beauty house was specifically created by coty to capitalize on the success of beckham’s international star, and the popularity of his fragrance brands, by creating a franchise to include an entire line of men’s grooming products. Beckham’s u.Super residence in 2007 is expected to greatly increase sales of the brand’s growing product line.