Contemporary top notes of bergamot, grapefruit and mandarin leaf. A fragrant heart warmed with pimento. vibrant star anise, spiced with cardamom. A primal, sensual base of Haitian vetiver, patchouli and classic white amber. Beckham Beauty House was specifically created by Coty to capitalize on the success of Beckham’s international star, and the popularity of his fragrance brands, by creating a franchise to include an entire line of men’s grooming products . Beckham’s U.S. residence in 2007 is expected to greatly increase sales of the brand’s growing product line.