Character's Silky Matte Foundation gives instant coverage so seamless that it immediately unifies skin tone and texture as it blurs skin to give a radiant finish. The non-cakey formula is life proof (waterproof, super long wear (24hr), transfer proof, fade proof, sweat proof, humidity proof), so essentially this foundation is your new BFF. No matter what the weather, occasion or situation, it will never let you down. This new formula is Charater's ultimate full coverage foundation that we can't live without!