VOLUMIZING SHAMPOO: Gives an incredible volume and lift, while also retaining the essential moisture NO PARABEN: Free from harmful chemical like Paraben; Hasn’t been tested on animals SPECIALLY CREATED FOR INDIAN HAIR: For all types, textures and lengths to defend against hard water and pollution; SALON TESTED AND STYLIST APPROVED .ENRICHED WITH RICE PROTEIN: Makes hair visibly thicker without stripping it of its natural moisture for full, bouncy hair . COLOUR PROTECT FORMULA: With a special blend of unique colour protect formula .For best results, follow the full 3-step regime - Use it with BBLUNT Full On Volume Conditioner and BBLUNT Blown Away Volumizing Leave-in spray for that added