Avon True Power Stay 16-Hour Matte Liquid Lipstick provides intense color, high comfort of use, and it stays on for up to 16 hours*, regardless of the situation! Light formula covers the lips with deep, matte color, and stays on for up to 16 hours – no smudges, no traces. Try the lipstick that provides intense, matte color to your lips, and looks fresh even up to 16 hours*! Its ultra-light and pleasant to wear formula does not drop, smudge, nor leave any traces, as confirmed by 8 out of every 10 women*! Are you ready for your magical pout?